I just wrapped production on a video spot for a good friend of mine – Madeline Romeo. Aside from having one of the coolest last names around, she is also a great personal trainer. Now, I don’t know that from personal experience (yet!), but I do know that from talking to others.
When she said she wanted a video for her website to help promote her small business, I told her it wouldn’t be a problem – 100 ACRE FILMS is perfect for that kind of job! Due to the rain over the past couple months, it took us a bit longer to get it shot then expected. But after 2 rained out days, we got it in the can.
We watched a lot of other personal trainer promotional videos to see what else was out there, and what we saw wasn’t always pretty. Some of them were really quite obnoxious. Madeline and I agreed that what we needed for her wasn’t something loud with a lot of quick shots of people working out. She wanted people to get to know her background, her method and system, and to get know a little about her. She wanted to introduce herself to possible new clients.
We shot the video in HD with my Sony EX3 camera – 1080 30p. I often get asked why I shot 30p as opposed to 24p or 60i. The answer is simple – the look. 30p footage has a more filmic look then 60i, and it has less strobing then 24p. I will shoot 24p for some projects, but most of the time it’s 30p. The only time I really shoot 60i is when someone who hires me wants that.
For editing, I turned to Premiere Pro CS4 – my edit system of choice (and the best out there in my opinion!). Premiere Pro edits all the footage natively – no log and transfering like in some other editors. After locking the edit, I then went back in and did a pass of the video using Red Giant’s Looks software. If you aren’t using this my only question is why?
Looks has become a vital part of my workflow. I don’t use it on every project, but I do use it for most. Want to know why? Have a look at these before and after shots.
When we shot outside, the conditions were not the best, and since we were working on a tight budget, we didn’t have much of a crew…so we got this out on location:
But using Looks, I was able to make it correct it to this:
As you can see, it works some serious magic. Now, understand – I don’t use it as a crutch and just shoot lousy looking footage and figure I’ll fix it later. Quite the opposite – I always try and get the best looking image I can, but sometimes the best needs to be tweaked. At the same time, I do sometimes shoot knowing that I will correct with Looks in post, and that will affect how I light a shot.
You can view the finished clip below. Let me know what you think. If you’re looking for a personal trainer, give Madeline a call – she’ll get you in shape!
And if you’re thinking, “Hey! I could use a promotional video like this for my business!” give 100 ACRE FILMS a call. I’ve got a deal just for small business owners that helps get the word out about your business. Let us help you realize your vision!