Recently, 100 ACRE FILMS, did some video projects for CBIZ Special Risk. One of the videos they wanted was titled Tim Unplugged. Tim Moynihan, CEO of CBIZ Special Risk, wanted to do a series of short videos where he could speak to his clients in a direct way about one topic. The videos were shot in his office, with Tim talking right to camera. It became very apparent that Tim really knows a lot about his industry. During pre-production, I mentioned needing a teleprompter and was told that it wouldn’t be needed…and they were right. Tim really knows his stuff!
The video was shot in HD 1080 30p with a Sony EX-3 camera. The final destination for the video was to be the CBIZ website in an area for clients only. We cut the video with Adobe Premiere Pro CS5, and exported out a Flash file and DVD for delivery. One part of the video that was really fun to work on was the opening. While speaking to my creative contact at CBIZ, Matt, we discovered that we’re both fans of the Guy Ritchie film, Snatch. And we loved the opening credits sequence. We wanted to do a small homage to the film and it’s opening in the intro to the Tim Unplugged videos.
You can watch the opening here:
We shot everything handheld, and in post slowed it down using the Time Re-Mapping tool in Premiere Pro. For the transition between the close up of Tim’s shoes and the shot of him walking, we froze the incoming and outgoing frame, changed the scale, and then did the animation inside Premiere Pro. Finally, all the clips were treated with Magic Bullet Looks.
For the final frame of the opening, we wanted to re-create the look from the Snatch opening where each of the characters had a freeze frame with their name and a colored background. For the CBIZ video, we created the background in Photoshop using a paper texture background from Video Co-Pilot’s Riot Gear set and then tinted it blue.
The next step was to take a still from the final frame of Tim before we went to the graphic. Using Photoshop, Tim’s image was isolated from the frame, treated to make it blue, and saved as an individual layer. Going into After Effects, all the elements (Tim’s treated image, the CBIZ logo, and text) were combined and animated, and then the finished project is imported back into Premiere Pro using the Dynamic Link feature.
After adding music, and a front graphic supplied by the client, the opening was done. It was a lot of fun to work on and 100 ACRE FILMS is happy to share it with you.